Branding & Marketing

For those that want to stop yelling and want to start connecting.

Ideal Customer Profile – What is it and why do I need it?

Web Design Branding & Marketing Entrepreneur Productivity Weekly Roundup Behind the Scenes When starting any business, the number one thing you need to know is your ideal customer. If you are first starting out, you may think “anyone who wants to buy my service is my ideal customer” and while that can be true, the […]

Exhibitor’s Checklist for a Successful Trade Show

Web Design Branding & Marketing Entrepreneur Productivity Weekly Roundup Behind the Scenes With spring on its way, trade show season is in full swing. Whether for boats, crafts, home and garden, bridal, etc., there’s a trade show out there for each and every type of business. Being an exhibitor at a trade show is a great […]

Make Your Website Work for You

Web Design Branding & Marketing Entrepreneur Productivity Weekly Roundup Behind the Scenes Does your website just sit there? Or does it bring new leads, subscribers and buyers every day? Good web design means your website works hard for you. Know, Like, Trust = Conversions All brands and businesses need to go through the Know, Like, […]

What is a "Corporate Brand Identity"

Web Design Branding & Marketing Entrepreneur Productivity Weekly Roundup Behind the Scenes Brand Identity is an essential part of any business. But what exactly is it? Your brand identity is who you are and how you want to be perceived by customers. It goes beyond any symbol, logo or tagline. It includes what your brand […]