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Popular

March 4, 2017 by Candice Benson

The small business community is filled with many talented writers. Each Saturday, we feature articles that we found interesting and think that will be of value to you. Here is a look at some of this week’s best small business articles.

In this episode of Small Business Saturdays: Entrepreneur, Duct Tape Marketing, Small Biz Technology, Branding Strategy Insider, All Business, and YFS

Is Facebook the best bang for your marketing buck? Entrepreneur lists 8 reasons why Facebook will beat all other digital marketing channels this year.

Duct Tape Marketing  shows us how to measure the ROI of your content marketing efforts.

Small Biz Technology asks, “Does your website pass the market test?”

How to create a memorable brand story? Branding Strategy Insider tackles that question this week.

Having trouble with customer retention? All Business shares 6 techniques to cultivate and build a stronger customer base.

YFS discusses why a design mindset matters for entrepreneurs.

What was your favourite read of the week? Did we miss it? Let us know below!

Filed Under: Popular, Weekly Roundup

February 23, 2017 by Candice Benson

BOLD-Business-Blog
Web Design
Branding & Marketing
Entrepreneur
Productivity
Weekly Roundup
Behind the Scenes
What can you do with dropbox papers

Many people are unfamiliar with one of the tools Dropbox has published to keep up with Google Docs. While Google Docs offers many of the same features and more, the clean and simple interface of Dropbox Papers has some people jumping ship. As your guinea pigs, we have tried it out on our own daily processes so we could give you the scoop on what Dropbox Papers offers.

From an aesthetic standpoint, we enjoyed the clean look, the simplicity of use, and the amount of white space. We also enjoyed using it for projects we were collaborating on, and here’s why:

Tag other collaborators

Assign a task or mention a collaborator very easily by using the @ symbol and typing their name. You can add multiple collaborators by adding more @names. We used this feature for our To Do list and meeting minute documents so that everyone is aware of who is doing what, even when team members missed the meeting.

Leave comments or have a discussion

Need an opinion, instead of an endless email thread, why not have your team members leave their opinion in the comments? To leave a comment either select some text and click the word bubble, or hover in the right margin and click the word bubble to comment on an entire paragraph. Reply to comments or add a reaction from the smiley face toolbar.

Share pictures, videos, audio files, gifs, tweets, etc. in any document

Dropbox Paper supports rich text and rich media embedding. Simply paste a link from your favourite source and it will automatically embed the media into your document.  To keep notes clean, you can delete the pasted link once the media shows up.

Beautiful Image Galleries

Adding images to your document is super simple. Just drag and drop them where you want them to appear and click on the image to have access to the alignment options. When you add multiple images, Dropbox will automatically arrange them into a beautiful gallery right on your page. And if you want to delete an image, you can, and Dropbox will rearrange them to keep the gallery looking good.

Quick Add Option for Files, Checklists, Code

Hover near the edge of any document to get the “+” icon. The quick add toolbar allows you to quickly insert files, tables, checklists, and dividers to your document. Busy typing and don’t want to scroll to the side for the quick add toolbar? Type “+” followed by the name of the file you want to add and choose it from the autocomplete list that appears by hitting enter.

Quickly Jump to any Section

Use headers in your document to create a document that is easy to navigate. When you use headers, they will appear on the left side of your document. Hovering over them will reveal the different sections and clicking on one will bring you straight to that section.

Document History

Like Dropbox, Papers lets you see all the recent changes to the document by viewing the document history. The best part? Dropbox Papers keeps the entire history of the document and does not place a limit on number of versions kept.

Unlimited Documents

Great to know that Papers do not count towards your Dropbox storage limit, so you can have as many documents as you want.

Shortcuts

Like any new tool, shortcuts are essential to usability. Dropbox Papers has a bunch of shortcuts you will be familiar with along with a few new ones. Here’s a cheat sheet:

On a new line:

  • Typing # and adding a space will create a H1 header. Use ## for a H2 header and ### for a H3 header
  • A hyphen followed by a space will start a bulleted list
  • a number and a period followed by a space will start a numbered list
  • Typing [] will start a checklist
  • Entering three hyphens or three underscores will create a divider

In text shortcuts:

  • Crtl + I or adding one asterisk or one underscores on either side of a word, sentence or paragraph will bold it
  • Crtl + B or adding two asterisks or two underscores on either side of a word, sentence or paragraph will bold it
  • Highlighting a section of text and pressing Crtl+K will allow you to hyperlink that text

 

Based on all these features, we have decided to continue using Paper for our To Do lists and meeting notes because of the simplicity of use and design. It’s a great tool for any projects involving collaboration. With no need to create a new email in order to use it, it makes it easy to interact with clients and other team members to keep everyone in the loop on how the project is progressing. That counts as a win in our books.

 

What are your favourite features of Dropbox Papers? Do you prefer Dropbox Papers or Google Docs and why?

matt_and_candice-1024x739

Hello, we're Candice & Matt. We provide tips, tools and resources to help entrepreneurs build their dream businesses. Read More

Popular Posts

Small Business Saturdays – March 4th

The small business community is filled with many talented writers. Each Saturday, we feature articles that we found interesting and think that will be of […]

What Can I Do With Dropbox Papers?

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Web Design Branding & Marketing Entrepreneur Productivity Weekly Roundup Behind the Scenes Many people are unfamiliar with one of the tools Dropbox has published to […]

How to Pick a Name for Your Business

How To Pick a Business Name

Web Design Branding & Marketing Entrepreneur Productivity Weekly Roundup Behind the Scenes Does it reflect the products and services you offer? Make sure your business name […]

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Filed Under: Popular, Productivity

January 10, 2017 by Candice Benson

BOLD-Business-Blog
Web Design
Branding & Marketing
Entrepreneur
Productivity
Weekly Roundup
Behind the Scenes
How To Pick a Business Name

Does it reflect the products and services you offer?

Make sure your business name doesn’t give the wrong impression about what your business offers. A clear connection between your business name and your products or services makes customers more likely to choose your business.

Does it reflect your business values?

Does your name reflect your business values and how you want to be perceived? Your business name is your first impression with potential customers. Is your business fun, professional, quirky, simple or complex? Think about your branding, how do you want customers to feel?

Can customers identify with it and remember it?

Who is your target audience? What are their values? Would they buy from a company with the name you are considering? Will your customers understand the connection between your product/services and your business name? Is your name easy to spell and remember?

While it can be tempting to come up with a clever play on words or use a name with personal significance, if it’s not clear to your customers what you sell, you will be passed over. In addition, if your name does not clearly connect with what you are selling, you may have to spend a lot of money on advertising to associate the name with your products/services.

Is there room to grow?

Choosing a business name is challenging because you do not know if or how you will expand your business in the future. Tying your business to a specific location or specific offering could limit you. Will you be adding products or services? Or maybe adding locations? Will the words you used in your business name be popular in the future? Try to pick a name that allows for future expansion and longevity.

Is it unique and distinctive?

Choosing a name that doesn’t exist in your market or is not associated with another business is very important. The more simple the name, the better. Make it easy for your customers to identify you by having a unique and distinctive name. Once you have a couple of ideas, run them through your favourite search engine to look for businesses already operating under the same or similar names to the ones your are considering.

Are the Domain and Social Network Profiles Available?

In today’s world, your business needs to be online. Check with a domain seller to ensure the url you want is available for purchase. Don’t forget to check your favourite social media channels for business, clubs, and pages using your name. You will want to make sure you have a unique name so that you will be able to create profiles on your favourite social media networks.

Are you allowed to use it?

If you are using a name that is the same or very similar to an existing corporate name or trademark, you will need to get permission to use it. By conducting a Business Name Search, you can avoid the costly mistake of using an incorporated business’s name.

If you are not incorporating, running a name search through Service Ontario could still be helpful. The cost is only $8-$26 depending on report type. Note that non-incorporated names are not protected by law.

matt_and_candice-1024x739

Hello, we're Candice & Matt. We provide tips, tools and resources to help entrepreneurs build their dream businesses. Read More

Popular Posts

Small Business Saturdays – March 4th

The small business community is filled with many talented writers. Each Saturday, we feature articles that we found interesting and think that will be of […]

What Can I Do With Dropbox Papers?

What can you do with dropbox papers

Web Design Branding & Marketing Entrepreneur Productivity Weekly Roundup Behind the Scenes Many people are unfamiliar with one of the tools Dropbox has published to […]

How to Pick a Name for Your Business

How To Pick a Business Name

Web Design Branding & Marketing Entrepreneur Productivity Weekly Roundup Behind the Scenes Does it reflect the products and services you offer? Make sure your business name […]

Connect with Us

  • Facebook
  • Instagram
  • LinkedIn
  • Pinterest

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Join the party and get the latest news, tips and tools delivered straight to your inbox. 

Filed Under: Entrepreneur, Popular

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